Fantastic Sams is a nationwide hair salon franchise offering professional hair care services in local communities across the United States and Canada.

As Lead Designer supporting Fantastic Sams National Advertising Fund (NAF), I developed and maintained a comprehensive library of branded templates within Brandfolder for use by franchise owners. I designed and updated a wide range of assets—ensuring that promotional materials, print pieces, and digital templates were both on-brand and easy for local implementation. My work streamlined design workflows for franchisees, strengthened brand consistency, and empowered teams to execute marketing communications with confidence.