First Bank is built around making everyday banking feel more personal, accessible, and rewarding. With a strong focus on community connection and customer experience, the brand creates financial tools and services that go beyond traditional banking.

Prizeout was one of those opportunities to turn a banking benefit into something customers could immediately understand and get excited about. I helped conceptualize the campaign and led the design of all print and digital materials, creating a bold and approachable visual system that made the offer feel simple and valuable. From in-branch collateral to digital assets and promotional pieces, every touchpoint was designed to clearly communicate how customers could purchase digital gift cards for brands they already love while receiving added bonus value. The goal was to make the experience feel less like a banking promotion and more like an everyday win.