Wake Radiology is a leading outpatient imaging provider serving the Triangle with advanced diagnostic services and patient-focused care.

The work I focused on for Wake Radiology was making healthcare feel more approachable and less intimidating through thoughtful, clear design. I created organic and paid social content, motion graphic reels, print materials, and large-scale billboards that helped communicate important information in a way that felt human and easy to understand. Across every touchpoint, the goal was to build trust, encourage care, and connect with people in moments that matter.